#Ford f 150 lightning electric truck full

If ever there’s an EV capable of shifting American attitudes, it’s this one right here. What we discovered was for every EV sceptic there was someone whose head was turned by how relatively cheap (amid spiralling ‘gas’ prices) the Lightning was to charge, or how useful it is, or the performance figures. The public charging infrastructure in the US, as in the UK, needs a lot of attention especially given the bigger distances between towns, but if you can home charge that’s half the battle won. Is America ready for the electric car? Yes. “Cue half an hour of shouting, no way, you’re lying, disbelief.”

They get even more amped, then he tells them that’s the EV. Darren Palmer, VP Electric Vehicle Programs (aka the Brit heading up Ford’s $50bn bid to upend Tesla as the biggest EV maker in the world) tells a lovely story about asking some grizzled Texan truck lovers what kind of animal would an electric truck be? “A Chihuahua.” OK, what drink would it be? “Pink champagne.” He then proceeds to distract them by talking about the new F-150 Raptor before rattling off the specs of one more exciting future model. Problem is, dazzling Silicon Valley types tired of waiting for their non-existent Cybertruck to be delivered is the easy part… tempting its core audience over to an EV is going to be trickier. Ford had to turn the tap off at 200,000 reservations, over a year’s worth of production, because it didn’t want things spiralling out of control and customers having to wait years for delivery. Rivian, by all accounts, is having difficulty ramping up production, the four-tonne Hummer is $100k+ and the Chevy doesn’t arrive until next year. What makes the Ford unique is it looks (by and large), like any other F-150, it’s affordable (prices start from under $40,000) and it’s ready. True, there are suddenly quite a few about, like the new Hummer EV, Chevy Silverado EV and Rivian R1T, as well as Elon’s stainless-steel wedge, the Cybertruck. Tesla on Saturday also said it completed building its first EV truck - the Cybertruck, which is expected to attract the same customers as Rivian's R1T truck and the F-150 Lightning.What is it about electric pick-up trucks at the moment?

#Ford f 150 lightning electric truck full

The F-150 Lightning, which Ford first introduced in April 2021, is one of only eight EVs eligible for a full $7,500 tax credit.įord's latest price cut comes three months after electric vehicle rival Tesla dropped the price on one of its mid-sized sedans. The Lariat Extended Range is $77,495 ($8,479)įord said that once the F-150 Lightning's factory in Dearborn, Michigan completes a final round of upgrades, expected this fall, workers there will be able to produce 150,000 trucks a year.Īs the number of EV options bloom, automakers are using price cuts as a strategy to garner the loyalty of customers interested in buying a more eco-friendly vehicle.

The cost of other models (including the price drops) are: 'We've continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.' 'Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,' Marin Gjaja, the chief customer officer for Ford's electric vehicle line, said in a statement. Those developments also mean customers will get their custom-ordered F-150 Lightning much faster, Ford said. A look at Ford’s first electric pickup 03:36įord Motor has cut the price of its electric pickup truck, the F-150 Lightning, by between $6,000 and $10,000 at a time when major automakers are fiercely competing for the attention of electric vehicle shoppers.Ĭompany officials said Monday that access to raw materials for the truck's battery is improving and that it has upgraded its suburban Detroit factory where the truck is manufactured, enabling it to drop prices.